ARCH Cutting Tools is pleased to announce and welcome Marcus Ralston as Director of Product Management – Standards. Marcus is responsible for business development, brand integration, sales forecasting, marketing initiatives, and customer relationships for the KEO Standards, Richards Microtools, Ultra-Dex and KEO Milling Solutions product lines.

Throughout his career of more than 20 years, Marcus has focused primarily primary on developing and implementing strategic sales and service models, effective channel management, customer advocacy and direct marketing implementation.

Earlier in his career, he served as Vice President of Business Development for Harvey Performance, where he was responsible for sales growth and for the coordination of the operations of Sales and Application Engineering, Custom Solutions and Customer Service. Marcus also worked as an Application Engineer with Kennametal, where he partnered with R&D to refine tool geometry, conduct beta testing and to create technical content for a wide range of successful solid carbide cutting tool designs in milling, threading and hole-making across the organization’s 20-brand portfolio.

A veteran of Desert Storm, Marcus served 14 years in the U.S. Army. He graduated Summa Cum Laude from Southern New Hampshire University with a B.S. in Organizational Leadership and he also holds a diploma in Nuclear, Biological & Chemical Defense from the U.S. Army Chemical Defense Institute.

“I look forward to putting my experience to work in this dynamic organization,” Marcus says. “Building on our dedication to customer service, we will grow in our capabilities and continue to be the industry leaders.”

Contact Marcus Ralston at 603-545-7355, or at mralston@archgp.comm